Technical Website Audit

Uncover any technical issues that may hinder your website's performance, visibility, and user experience

Technical Website Audit

A technical website audit is a comprehensive evaluation of your website’s infrastructure, performance, and search engine readiness. It goes beyond surface-level checks to identify hidden issues that could affect your visibility, usability, and overall online success. By pinpointing both problems and opportunities, a technical audit ensures your site is fully optimized for search engines, users, and performance.

Here’s what a thorough technical audit covers:

✔ Crawlability & Indexability

Making sure search engines can access and crawl every important page is fundamental. This includes reviewing:

• Robots.txt to prevent accidental blocking

• XML sitemaps for errors or non-indexable URLs

• Pages incorrectly set to “noindex”

• 404 errors and server issues

• Canonical tags to prevent duplicate content problems

• Ensuring only the correct version of the site is indexed (HTTPS, www vs non-www)

✔ Site Architecture

A well-structured website enhances both user experience and SEO. We evaluate:

• Clear, intuitive navigation

• Key pages reachable within 3 clicks

• Orphan pages that may be disconnected

• Clean pagination and category structures

✔ URL Structure

Clean, readable URLs help search engines and users understand your content. Checks include:

• Short and descriptive URLs

• Duplicate URL variations (HTTP vs HTTPS, trailing slash, uppercase/lowercase inconsistencies)

✔ Mobile Friendliness

With mobile traffic on the rise, a responsive website is crucial. We verify:

• Proper display across devices and screen sizes

• Mobile-specific usability issues

✔ Accessibility

Accessibility ensures all users, including those with disabilities, can access your content. We check compliance with:

• WCAG standards

• Assistive technologies like screen readers

✔ Technical Errors

Even small errors can affect usability and rankings. We identify:

• 404 and server errors

• Broken links

• Redirect chains and loops

• Duplicate content issues

✔ Structured Data (Schema Markup)

Structured data helps search engines understand your content and display rich results. Our review includes:

• Correct schema types and implementation

• Avoiding duplicated or conflicting markup

• Ensuring schema matches visible on-page content

• Including sameAs links for brand consistency

✔ Entity & Brand Signals

Strong brand signals improve trust, visibility, and knowledge panel presence. We assess:

• Proper Organization or LocalBusiness schema (logo, address, social links)

• Consistency of NAP (Name, Address, Phone) across web directories

• Subdomain connections to the parent brand

• About page completeness (mission, history, team)

Order a Technical Website Audit

Fill out the form below to request an audit. In the message, please include the size of your website and a brief description of your site and business. Once submitted, you will receive an invoice for your order. Small audits will be completed within one week of payment. Medium to Large website audits may take up to two weeks to complete. You will receive your audit documents via email. Let’s get started!