SEO Case Studies
Recovering From Core Updates
eCommerce Health Supplement Company
A health supplement company had numerous high ranking blogs that converted well for many years. Their rankings plummeted after the Helpful Content & Core Updates of 2022. They wanted to regain previous ranking positions and increase organic traffic. Health related content must be FCC compliant, so they had to be very careful about what claims they made about their products. Work began in January of 2023.
Strategies:
E-E-A-T is very important for health related websites. This site had poor E-E-A-T, which likely accounted for their drops in ranking positions. To improve E-E-A-T we implemented the following:
Name the founder of the company to include a professional biography, credentials and mission statement on the About page.
Named the top employees along with their credentials on a Team page.
Acquire qualified blog authors and a medical reviewer for blogs posts.
Improve E-E-A-T
Evaluate & re-optimize blogs according to the Helpful Content System guidelines.
Conduct search intent research and competitor analysis to fine tune content.
Resolved keyword cannibalization issues within blog content.
Improved internal linking and CTAs.
Improve Blog Content
Cleaned up Internal Redirects and 404s.
Updated or Fixed BlogPosting & Product schema markup.
Added Alt Text to Images.
Resolve Technical Issues
The Results:
2023 vs. 2022
181% Increase in Organic Traffic Sessions over the previous year.
205% Increase in Engaged Sessions
225% Increase in Event Counts per user.
Regained lost Ranking Positions
Increased number of Ranking Keywords by 4.2k
Local SEO for the New Law Firm in Town
Personal Injury and Civil Rights Law Firm
A law firm with two locations and was struggling to rank for their main practice areas in each. The site was not well optimized for local search, and it had serious keyword cannibalization issues with up to 4 URLs competing for the same service page keywords. The URL structure did not differentiate between service and blog content, further exacerbating the keyword cannibalization issues.
Consolidate and restructure content to resolve keyword cannibalization issues.
Build out location pages for better local targeting.
Improve mobile experience & ease of contact.
Optimize titles, descriptions, and headings for local targeting.
Increase social media engagement.
Strategies:
The Results:
2023 vs. 2022
944 % Increase in Organic Traffic over the previous year.
1,112% Increase in Traffic From Social Channels
Achieved Page 1 Ranking positions for service page keyword targets in both locations.
Increase Foot Traffic to Local Business
A Meadery in a town of 10,000 people needed to improve their online presence and attract foot traffic. In order to do this, we needed to rank in the nearby city of Austin TX and attract Austinites to the meadery. The website was bare bones, and not ranking for any relevant keywords.
Local Meadery
LocalBusiness schema, NAP & GMB optimizations.
Optimize Page Titles, Headings, & Alt Text.
Build out content on all pages + CTA’s & Internal linking.
Add new informational pages to improve helpfulness, and increase local relevance.
Build Facebook community to generate local interest and promote events.
Strategies:
The Results:
2022 vs. 2021
260% Increase in Organic Traffic over the previous year.
116% Increase in traffic from Austin TX.
Won Featured Snippets & Top Google Discover placement with new informational content.
102% Increase in Organic Social Traffic
A packed house for events held at the meadery such as live music and game nights.
