Technical Website Audit

A technical website audit is a comprehensive examination of a website's technical infrastructure and performance. It involves analyzing various technical aspects of a website to ensure it is optimized for search engines, user experience, and performance. It identifies issues as well as opportunities for improvement. Here's what it typically entails:

• Crawlability and Indexability

  Ensuring that search engine bots can access and crawl all important pages of the website. This involves checking for issues such as broken links, redirects, canonicalization, and robots.txt directives that may prevent crawling or indexing.

• Site Architecture

  Assessing the structure of the website to ensure it is organized logically and intuitively for users and search engines. This includes examining the navigation, URL structure, and internal linking.

• Page Speed and Performance

  Evaluating the website's loading speed and performance across different devices and internet connections. This involves analyzing factors such as server response time, file compression, caching, and image optimization.

• Mobile Friendliness

  Checking whether the website is responsive and displays correctly on various mobile devices. This is crucial as mobile traffic continues to grow, and search engines prioritize mobile-friendly websites in their rankings.

• Accessibility

  Ensuring that the website is accessible to users with disabilities, including those using assistive technologies like screen readers. This involves checking for compliance with accessibility standards such as WCAG (Web Content Accessibility Guidelines).

• Technical Errors

  Identifying and fixing technical errors that may impact the website's usability and performance, such as 404 errors, server errors, and duplicate content issues.

• Structured Data

  Reviewing the implementation of structured data markup to provide search engines with additional context about the content on the website. This can enhance search engine visibility and result in rich snippets in search results.

Technical website audits are an essential part of maintaining a healthy and competitive online presence.