On-Page Website Audit

An on-page website audit focuses specifically on the content and elements that are directly visible and accessible to users on individual web pages. Here's how it typically unfolds:

1. Content Quality and Relevance: This involves evaluating the quality and relevance of the content on each page according to Google’s Helpful Content guidelines. Is the content well-written, informative, and engaging? Does it provide value to the target audience? Assessing whether the content aligns with the website's goals and audience expectations is crucial.

1. Keyword Optimization: Analyzing how well the page is optimized for relevant keywords. This includes examining the presence of target keywords in key elements such as the page title, headings, meta description, and body content. Ensuring that keywords are strategically placed and used naturally can improve the page's visibility in search engine results.

2. Meta Tags and Descriptions: Reviewing the meta tags (title tag, meta description) to ensure they accurately represent the content of the page and encourage clicks from search engine users. Optimizing these tags for relevance and click-through rate (CTR) can improve search engine rankings and attract more organic traffic.

3. Heading Structure: Assessing the hierarchy and usage of heading tags (H1, H2, H3, etc.) within the page content. Heading tags help organize the content and provide structure for both users and search engines. Ensuring a logical and hierarchical heading structure can improve readability and SEO.

4. E-E-A-T Evaluation: E-E-A-T stands for Experience, Expertise, Authority and Trustworthiness. It is a set of guidelines that Google uses to evaluate the quality and credibility of a website or web page. The importance of E-E-A-T has increased with each Google core update.

5. Mobile Friendliness: Assessing how well the page renders and functions on mobile devices. With the increasing use of smartphones and tablets, ensuring a responsive and mobile-friendly design is essential for providing a positive user experience and maintaining SEO performance.

6. User Experience (UX): Evaluating various elements of the page design and layout to ensure a positive user experience. This includes assessing factors such as readability, navigation, page speed, and the overall design aesthetic. Improving UX can lead to higher engagement, lower bounce rates, and improved SEO performance.

7. Internal Linking: Examining the internal linking structure to ensure that pages are interconnected in a logical and intuitive way. Internal links help users navigate the website and distribute link equity (SEO value) throughout the site. Optimizing internal links can improve usability and SEO.

8. Image Optimization: Checking the optimization of images used on the page, including file size, alt text, and descriptive filenames. Optimized images can improve page load times, accessibility, and visibility in image search results.